If you do not recognize the obvious grammatical error in the title, you MUST read this article; I wrote it specifically for you!
If you only have five seconds to spare, just remember the three C’s of optimized copy: be concise, correct and credible.
In 2003, Kathy Kiely published an article in USA Today discussing the impact of bloggers on presidential campaigns. Despite the subject matter, Kathy’s points still apply today, “Many bloggers are not professional journalists. Few have editors. Most make no pretense of objectivity.” I believe many search engine and social media marketers fall into the same category and as a result our industry, clients, their customers and the search engine results suffer.
The Bottom Line
People either do not like or do not have the time to read poorly written content. Therefore, whether you are writing an optimized web page, linkbait, blog entry or press release, it is essential that you write with concise language, correct grammar and credibility. Besides increasing readership, you will make the search engines very happy.